There is an ever-growing number of people that are using voice technology (digital assistants) for their daily routines. Consequently, voice technology is also being used for unprecedented things like obtaining business information and making reservations for preferable products, restaurants and other marketing related things. Considering this, marketers are also trying to take advantage of voice technology, but things are tough given it being still in its early stages. 

Here are some things you need to avoid while using it for marketing.

Mistakes you need to avoid:

There are certain mistakes most people usually make, that ultimately put their business at a disadvantage. They are as such.

Using lengthy key words

Voice assistants usually give one response to the inquiry of their user. On the other hand, what the user asks for is more likely to be short and precise. If your business or other marketing platform shows up at a search that is too wordy, too specific or complex, it is likely to never show on the results of voice technology. 

Not following SEO guidelines

Understanding SEO guidelines will enable you to understand what the users are most likely to search on average. If you understand and follow the SEO guidelines properly, you will add keywords that are more common that will bring you up in the searches, thus increasing the probability of coming out at the top to several degrees. However, since many are following the SEO guidelines, the competition is tough and it is very hard to come out at the top.

Not understanding the nature of the audience

As discussed above, following SEO guidelines is very important but you must also be above the curve. That means, you need to truly understand who your audience most likely to be is, and what is going on in their mind. If you do not do that, your marketing strategy when it comes to voice technology will utterly fail.

Using language other than English

Your business or brand may exist in a foreign language, but it will put you at a great disadvantage when it comes to voice technology for marketing. Frankly speaking, English is the only language that has been truly developed when it comes to voice technology, and markets in language other than English are impossible to show up when searched through or inquired by voice technology.

Marketing something basic and common

If the product or thing you are marketing is already dominated by another name or brand, using voice technology for marketing would be an utter waste. They easily dominate all kinds of voice technologies. So here, the best option is to either market something unique or market a common thing in a very unique way, which would not be used by anyone else generally, and at the same time would be searched commonly.

We found another great article for Voice Technology trends in Marketing: https://voxpow.com/blog/voice-technology-trends-in-digital-marketing/

Final Thoughts

Marketing through voice technology is still at its early stages and there is a lot that still needs to be understood. Perhaps, with time it will become the norm but for that a revamp of the system of voice technology would be required.